Game Changers in Technology: Tools To Simplify and Enhance Your Marketing

The field of marketing has changed significantly over the years largely thanks to the advancements in technology. For most businesses, the days of letter box drops, Yellow Pages and cold calling are long gone and have been replaced by technologies such as automation, geocaching and social media.

While there is still room for traditional marketing mediums, the power of technology to simplify business, streamline marketing efforts and reach your customer is unrivalled. From the emergence of social media to the rise of artificial intelligence, game changing technologies are revolutionising how businesses find and interact with their customers.

In this blog, we dive into our top 5  game changers in technology that are transforming the way we all do business.

1. Social Media

It goes without saying that social media is one of the most transformative technologies completely reshaping the way businesses find and interact with their customer today. Social media platforms, such as Facebook, Instagram and LinkedIn allow businesses to reach their customer in a highly targeted way, and when done well, they are able to reach large audiences, build brand awareness and engage with their customers in real time. Social media allows businesses to personalise their messaging, target groups of people and track their results instantly. Remarkably, in 2023 Sprout Social report that there are 4.89 billion users on social media, consuming content from at least seven different social media platforms making social media the most powerful tool to reach the masses.

2. Artificial Intelligence (AI)

Artificial intelligence is one of the most fascinating technological advances and an absolute game changer in marketing. Put simply, AI is the ability for a computer to think and act like a human. AI is capable of supporting many business functions, including personalising content, developing content, automating customer service and even predicting the needs and trends of customers. Tapping into AI can support businesses to create more efficient and effective marketing campaigns.

One of the fastest growing AI tools in 2023 is ChatGPT – a chatbot that can gather and share data and present it like a human. According to Allie Garfinkle from Yahoo Finance, ChatGPT has amassed over 100 million monthly active users in just two months since launching, a result that took TikTok 9 months and Instagram 30 months to achieve demonstrating the incredible interest and demand for this type of AI product.

3. Virtual and Augmented Reality (VR and AR)

VR and AR are redefining how businesses can market their products to customers. Creating a completely immersive experience, VR and AR can mimic elements of shopping in the real world. They can allow customers to walk through a building or try on clothes or fly a plane. VR and AR offer customers the ability to interact with a product or service from anywhere in the world.

This isn’t a realistic tool for all small businesses but you will see AR and VR used for brand like Ray-Ban where you can virtually try on sunglasses or Dulux where you can paint walls in VR.

4. Data Insights

Advancements in data and insights have revolutionised the way businesses approach their marketing. The ability to collect, analyse and interpret data has become easier and quicker than ever allowing businesses to better understand their customers and identify opportunities and areas for improvement. Thanks to big data and machine learning, businesses can now easily discover patterns and trends to inform better marketing campaigns and add value to their customers.

Installing the Google Analytics pixel on your website to start receiving and tracking data insights for free is a great place to start tapping into the power of data insights.

5. Automation

Technology advancements in terms of automation are alleviating huge amounts of marketing and administration tasks for businesses. Automation software can take care of things such as email marketing, social media posting and lead generation. While saving time and resources, automation software can improve efficiency and effectiveness of marketing initiatives. When used well, this technology can improve customer engagement and drive better results with the right message at the right time to the right person.

We are spoilt when it comes to tapping into technology to support and grow our businesses in 2023. Finding what fits your business best to achieve your goals is essential and finding programs to make your day-to-day life easier while driving improved results and helping you spend more time focusing on your business is key.

If you would like to explore how these tools could help your business, contact us today via the form below.