Top 5 Tips: Using AI In Your Business

It is hard to believe how quickly artificial intelligence (AI) is altering our day-to-day tasks. When applied to a business, AI provides a variety of advantages from streamlining operations to enhancing customer service.

While AI has the ability to completely change how businesses operate, many people are still unsure of how to make the most of this technology. In this blog, we’ll share our top 5 tips for using AI in your business to support marketing, operations, and customer support. We will discuss the advantages of integrating AI into business operations and offer tools that are readily available to take the first step towards integrating AI into your business.

Tip #1: Automate routine tasks

One of the most helpful benefits of AI in businesses is the ability to automate routine, repetitive and time-consuming tasks. By enabling AI to take care of these tasks, you can benefit from improved productivity, lower costs and more streamlined business processes while freeing up staff to take care of other projects. There tasks may include data entry and analysis, inventory control or supply-chain management processes to name a few.

A fantastic product for businesses that are looking to dip their toe into the world of AI automation is to adopt Microsoft Dynamics 365 CoPilot tool. This program is complete with customer relationship management (CRM) and enterprise resource planning (ERP) and can assist with writing email responses to customer enquiries, gather product and pricing information and summarise Teams calls among many other benefits.

Tip #2: Analyse large amounts of data

Identifying trends and patterns in large amounts of data can be a time-consuming and difficult exercise for us humans and is a task perfectly suited for AI to take care of. Enabling AI to analyse data can assist you to quickly and accurately spot trends, correlations, and insights that would be challenging to spot manually. This enables you to make data-driven choices in your business that will enhance operations, make the best use of your resources, and boost your bottom line. AI can also assist in anticipating future trends, dangers, and opportunities. This enables you to remain ahead of the curve and quickly adjust to changes in your industry.

A great tool to explore the possibilities of AI data analysis is Polymer, which is a simple to use tool to create visualisations and dashboards to display large amounts of data in a streamlined way. The system can easily integrate with Excel, Facebook, Google Ads and storage tools to gather data.

Tip #3: Use chatbots to support customer service

An increasingly common tool for handling customer enquiries online is chatbots. These computerised programmes can offer 24/7 client service and are designed to mimic human speech. Chatbots can quickly respond to frequently asked enquiries and offer customers immediate assistance, freeing up you and your staff to concentrate on more difficult problems.

Chatbots can also speed up response times and cut down on customer wait times, which will enhance your overall customer experience. It’s important to remember that while chatbots can answer straightforward questions, they might not always offer the same degree of personalisation and empathy as we can as humans. To deliver the best possible customer support, it’s key to strike a balance between chatbot automation and human intervention.

There are endless chatbot tools available. This blog by Hubspot summaries 10 fantastic options to suit all types of businesses.

Tip #4: Generate written content

Lately, AI tool, ChatGPT has been in the headlines for its incredible ability to write content like articles, reports, answers and even essays in lightening speed time. This tool and similar have a natural language processing (NLP) algorithm that allows the technology to understand linguistic patterns and structures by analysing large amounts of data.

The technology can produce new content that closely resembles the manner and tone of the input data by feeding AI models data sets, such as those from previously published books or articles. By producing written materials automatically, AI-generated content can save you time and resources, but it’s essential to remember that it still needs a human review to ensure accuracy, relevance, and ethical considerations. While AI-generated material may not completely replace us as writers, it can be a useful tool to get the ball rolling or push through writers block.

Tip #5: Create engaging videos and animations

Businesses can spend thousands of dollars and just as much time producing quality, on brand videos and animations. Programs like Colossyan allow you to quickly and easily produce professional videos with human-like avatars that can be customised by voice, appearance and actions. In order to give the avatars realistic motions and facial emotions, AI algorithms combine computer vision and natural language processing (NLP).

If you’re looking to produce training videos, promotional videos, or customer service tutorials you may find this technology especially helpful. These programs can save you time and money while still producing interesting and educational material by using avatars instead of live actors. Videos produced by AI can also be quickly updated and altered to suit various groups and objectives as your needs evolve.

If you’re interested in finding out more about what tools or resources are available to support your business or would like some assistance setting them up to provide the greatest value to your business, simply get in touch via the form below.