About The van Diemen Project

The van Diemen Project is a leading Launceston-based and proudly Tasmanian impact and business advisory firm, focused on making opportunities matter. We are committed to backing, encouraging and empowering businesses, community organisations, and impact-driven enterprises, helping them thrive within their local communities.

We help people, businesses, organisations and communities to start, scale, focus and sustain what they do. Through tailored business strategies, training, facilitation and workshops, we deliver hands-on and easy-to-understand business advice, strategic support and impact analysis, backed by one-on-one mentoring and actionable impact and business advice. And with the experience of our award winning service that has impacted over 6000 individuals along the way, we are excited by what we can bring to the table to make your opportunity matter.

While we are always excited to learn more about the journey you are on in your business, organisation and community, we’re so interested that you are eager to learn more about what we do.

The van Diemen Project Team

Adam Mostogl - CEO & Chief Entrepreneur

2024 Australia’s Most Influential Educators | 2023 Australia’s Top 40 Entrepreneurs Under 40 | 2023 The Educator’s Hot List (Most Innovative Educators) in Australia | 2015 Finalist, Young Australian of the Year

Dynamically fueling innovation and transformation across communities, businesses, and education, Adam Mostogl is someone who loves to unlock momentum and is clearly never bored. One week he’s igniting the entrepreneurial spark in aspiring business owners, the next he is working with young people to meaningfully be included in creating the change they way to see, and then he’s challenging small businesses to break barriers and drive for impact.

Adam Mostogl thrives on fostering creative solutions that drive personal growth, business triumphs, and societal change. As the CEO & Chief Entrepreneur of The van Diemen Project, he relentlessly pursues innovation and practical support, infusing each day with a push for progress. Whether he’s strategising with individuals or collaborating with organisations, Adam’s expertise and passion converge to sculpt a brighter future. And having supported over 1200 people on their business and impact journey over the last three years, his influence and encouragement of others is felt all across Australia.

His dedication stems from his work with illuminate Education Australia, where he serves as the Founder and Inspirer, guiding programs that have empowered over 22,500 students from 280 schools nationwide. These initiatives tackle society’s greatest challenges by empowering students to be confident, creative, and capable in a way that young people can have their voices heard in their local community. As the facilitator and mentor behind The Shift Lab | Tasmania’s First Social Impact Incubator, Adam also channels his expertise to nurture the birth of impactful social enterprises in his home state of Tasmania.

Adam’s work has garnered international recognition, from being handpicked by the US State Department for a study tour on innovation ecosystems and social impact to his roles within the UNLEASH Global Innovation Lab, shaping solutions for the United Nations’ Sustainable Development Goals across the globe in international labs hosted in SIngapore, Shezhen (China), Mysuru (India) and Kilgali (Rwanda). He’s a catalyst for change across the world, leaving his mark on prestigious platforms like the United Nations and the World Economic Forum.

Acknowledged in 2023 as both one of Australia’s Top 40 Under 40 Entrepreneurs and Executives as well as on The Educator’s Hot List (for Australia’s Most Innovative Educators) as well as past finalist for Young Australian of the Year, Adam’s impact reverberates far and wide. His journey is a testament to unwavering dedication and a boundless passion for progress. Amidst his global endeavours, Adam remains rooted in his Tasmanian home, alongside his wife Jessi and their three sons, Timothy, Zachariah, and Joel. Here, in the heart of his community, Adam continues to weave a legacy of positive change.

Anna Cui - Project Manager

Highly curious and observant, Anna is the superglue to projects and initiatives of The van Diemen Project, bringing her energetic approach to every opportunity.

A life-long learner, Anna having recently attained her Cert IV in Project Management and now completing her diploma, she is currently studying her MBA too, creating another opportunity to apply her experience in hospitality, retail and academic research in topics such as leadership that sits naturally along what she does within our team.

Anna is regularly involved with networking and community building initiatives. Holding roles of Vice-Curator for the Global Shapers Hub Launceston in 2022; currently on the advisory board for The Y of Tasmania (a.k.a YMCA) and President of the Northern Young Professionals Network.

Through her background of project management, Anna transferred those skills into organising and hosting over 40 networking opportunities across the state.

Being known for the energy she brings into any room, it is no surprise that Anna becomes that approachable person in any situation. Championing projects of significance and complexity across everything we touch, Anna helps everything at The van Diemen Project happen, and does it all in her way that energises everyone around her.

Our Mentor & Advisor Network

In the delivery of programs such as the Digital Solutions Tasmania initiative, we have a large range of mentors and advisors that we collaborate with across Tasmania.

Amanda Hingston

Ulverstone, North West Coast

Expertise

  • Accounting Solutions
  • Payroll Solutions
  • Cloud-Based Bookkeeping

Sharon Harvey

Huon Valley & Kingborough, Southern Tasmania

Expertise

  • Small Business
  • Starting Out
  • Digital Marketing
  • Networking & Connecting

Bianca McKenzie

Devonport, North West Tasmania

Expertise

  • Facebook
  • Email Marketing
  • Marketing Strategy
  • Customer Funnels

Karyn Parkinson

Hobart, Southern Tasmania

Expertise

  • Website Optimisation
  • eCommerce
  • Meta (Facebook & Instagram) Marketing

Briana Kennedy

Eastern Shore, Southern Tasmania

Expertise

  • Pop Up Businesses
  • Market Stalls
  • Creative Business Strengths

Richard Kemp

Launceston, Northern Tasmania

Expertise

  • Cyber Security
  • Software Integrations
  • Risk Analysis
  • Essential Eight

Mikala Grosse

Kingborough, Southern Tasmania

Expertise

  • Digital Marketing & Automations
  • Productivity Management
  • Website Development

David Robinson

Ulverstone, North West Coast

Expertise

  • IT Tools & Software
  • Artificial Intellegence (AI)
  • Business Optimisation & Workflows

David Kewley

Launceston & Hobart, Tasmania

Expertise

  • Financial Performance
  • Accounting Software
  • Accounting Solutions

Kiley Hay

St Helens, East Coast Tasmania

Expertise

  • Business Management & Planning
  • Marketing Strategy
  • Customer Experience

Anita Wheeler

Launceston, Northern Tasmania

Expertise

  • Marketing & Brand Strategy
  • Business Optimisation and Automation
  • Setting up for Growth 
  • BI Reporting
Anna Cui, Business Advisor and Mentor, Tasmania, Digital Solutions

Kelsey Rosevear

Launceston, Northern Tasmania

Expertise

  • Marketing Strategy
  • Arts & Not-for-Profits
  • Digital Marketing

The Story Behind Our Name

Our business honours the tenacity, creativity, curiosity, diplomacy, fearlessness, compassion, and entrepreneurial spirit of Anthony Meuza van Diemen, who started his own business as a young man, and, after some challenges, persevered to rise through the ranks of the Dutch East India Company to become the Governor-General from 1636 to 1645.

It is important to call out that his first foray into business caused him to go bankrupt due to some bad advice, which reminds us of the importance of frank and fearless support. We are also inspired by van Diemen’s drive and determination to reclaim his legacy, through joining the Dutch East India Company in 1618. From the moment he landed at Batavia (modern day Jakarta), he was renowned for his attention to detail and proficiency in a range of business skills, quickly rising through the ranks of the company – and he used these new roles to help others around him. Through a respect and genuine interest in the local cultures, van Diemen sustained commercial relationships with Vietnam and Japan amongst other ports, as well as funding voyages of discovery, including Abel Tasman sailing and spotting the West Coast of Tasmania in 1642.

Not only is van Diemen’s legacy felt across the region, but he also left his mark in Batavia too. In his time as Governor-General, he helped to strengthen the commercial power of the city, created clarity in the legal code through the Batavian Statutes building churches, an orphanage and a hospital, and is noted for the occasions where he stood against injustice many times over.

And with Anthony van Diemen’s character a key inspiration of everything we do, it is these qualities that drive us forward to explore new opportunities, to seek more knowledge, embrace complexity and to ultimately achieve great things.